BlueFocus mentor
PlaXies Lab Program
The Best Choice for Accumulating Practical Hands-On Experience and Capability
Company Profile
BlueFocus is a leading integrated marketing and public relations services company in China, focusing on brand strategy, public relations communications, digital marketing, and social media operations. Leveraging data analysis and creative capabilities, the company provides clients with comprehensive marketing solutions, including media placements, brand management, content production, and performance evaluation. BlueFocus also expanding its footprint in the global market, integrating international resources to help brands enhance their market influence and competitiveness, standing as an important leader in the Chinese PR and digital marketing sectors.
Training Content
The program utilizes a Project-Based Learning (PBL) simulation model, led by active, in-service mentors from the relevant field/industry to guide students through practical exercises.
Training content is highly customized, adjusting to each student’s learning pace and academic background to guide them along their own unique career path!
GIC Training Advantages
- Online Training: Flexible scheduling allows students to simultaneously participate in training during the regular academic semester.
- Training Outcomes: Earn a GIC Certificate and a mentor letter of recommendation to boost your resume.
- Guaranteed Placement: Secure a reserved slot through GIC's professional coaching and background verification process.
AE (Account Executive)
Training Objective:
Responsible for client communication, project coordination, and the execution of advertising plans to ensure marketing activities are successfully completed.
Target Majors:
Marketing, Advertising, Communications, Business Administration, Public Relations, or related fields.
Training Duration:
Approximately 1 month.
New Media Operations
Training Objective:
Manage social media platforms and content publishing; plan campaigns and interactions to increase brand exposure and optimize user experience.
Target Majors:
New Media, Communications, Marketing, Information Management, or related fields.
Training Duration:
Approximately 1 month.
Advertising Creative
Training Objective:
Responsible for brainstorming and designing advertising concepts, copywriting, and visual representation to enhance brand appeal and market impact.
Target Majors:
Advertising, Visual Communication, Design, Marketing, or related fields.
Training Duration:
Approximately 1 month.
Media Planning
Training Objective:
Analyze target audiences and market trends, formulate media placement strategies, and optimize ad performance and resource allocation.
Target Majors:
Marketing, Communication, Media Management, Business Administration, or related fields.
Training Duration:
Approx. 1 month.