GroupM mentor
PlaXies Lab Program
The Best Choice for Accumulating Practical Hands-On Experience and Capability
Company Profile
GroupM is a world-leading media investment management company under the WPP Group, specializing in media buying, strategic planning, and data-driven marketing. The company houses multiple renowned media agency brands and provides integrated marketing solutions, including advertisement placement, media strategy, digital marketing, and performance analysis. Utilizing global resources and technology platforms, GroupM assists brands in increasing their market influence and return on investment (ROI). It is deeply committed to leveraging innovation and data to drive media strategies and guide trends across the marketing industry.
Training Content
The program utilizes a Project-Based Learning (PBL) simulation model, led by active, in-service mentors from the relevant field/industry to guide students through practical exercises.
Training content is highly customized, adjusting to each student’s learning pace and academic background to guide them along their own unique career path!
GIC Training Advantages
- Online Training: Flexible scheduling allows students to simultaneously participate in training during the regular academic semester.
- Training Outcomes: Earn a GIC Certificate and a mentor letter of recommendation to boost your resume.
- Guaranteed Placement: Secure a reserved slot through GIC's professional coaching and background verification process.
AE (Account Executive)
Training Objective:
Responsible for client communication, project coordination, and the execution of advertising plans to ensure marketing activities are successfully completed.
Target Majors:
Marketing, Advertising, Communications, Business Administration, or related fields.
Training Duration:
Approximately 1 month.
User Research Experience
Training Objective:
Conduct user behavior and needs analysis, design tests and surveys, and optimize product experience and interfaces.
Target Majors:
Psychology, Human-Computer Interaction (HCI), Industrial Design, Information Management, or related fields.
Training Duration:
Approximately 1 month.