Nielsen mentor
PlaXies Lab Program
The Best Choice for Accumulating Practical Hands-On Experience and Capability
Company Profile
Nielsen is a leading global market research and consumer insights company headquartered in the United States. The company specializes in media measurement, consumer behavior analysis, and market trend research, providing data-driven strategic recommendations to help brands and enterprises optimize marketing and product decisions. Nielsen possesses a vast global data collection and analysis network spanning retail, media, and consumer markets. It is committed to leveraging precise data and professional insights to enhance clients' market competitiveness and decision-making efficiency, positioning itself as a dominant leader in international market research.
Training Content
The program utilizes a Project-Based Learning (PBL) simulation model, led by active, in-service mentors from the relevant field/industry to guide students through practical exercises.
Training content is highly customized, adjusting to each student’s learning pace and academic background to guide them along their own unique career path!
GIC Training Advantages
- Online Training: Flexible scheduling allows students to simultaneously participate in training during the regular academic semester.
- Training Outcomes: Earn a GIC Certificate and a mentor letter of recommendation to boost your resume.
- Guaranteed Placement: Secure a reserved slot through GIC's professional coaching and background verification process.
Data Analytics
Training Objective:
Collect, organize, and analyze data; generate reports and insights to support business decision-making and operational optimization.
Target Majors:
Statistics, Information Management, Mathematics, Business Analytics, or related fields.
Training Duration:
Approximately 1 month.
Consulting
Training Objective:
Provide enterprises with strategic, managerial, or professional advice; analyze problems and propose solutions to support decision-making and business development.
Target Majors:
Business Management, Economics, Finance, Engineering, Information Management, or related fields.
Training Duration:
Approximately 1 month.
Market Research
Training Objective:
Gather and analyze market, competitor, and consumer data; provide insight reports to support marketing and product strategies.
Target Majors:
Marketing, Statistics, Business Analytics, Economics, or related fields.
Training Duration:
Approximately 1 month.