Ogilvy mentor
PlaXies Lab Program
The Best Choice for Accumulating Practical Hands-On Experience and Capability
Company Profile
Established in 1948 and headquartered in New York, Ogilvy is a leading global integrated marketing and public relations company. Its business scope covers creative advertising, brand strategy, public relations, digital marketing, and social media management. With "creativity driving effectiveness" as its core philosophy, Ogilvy helps enterprises shape their brand image and boost market influence while incorporating data analysis and technological approaches to formulate precise marketing campaigns. Its global network spans across more than 100 countries, delivering comprehensive, industry-leading marketing and PR solutions to numerous renowned brands.
Training Content
The program utilizes a Project-Based Learning (PBL) simulation model, led by active, in-service mentors from the relevant field/industry to guide students through practical exercises.
Training content is highly customized, adjusting to each student’s learning pace and academic background to guide them along their own unique career path!
GIC Training Advantages
- Online Training: Flexible scheduling allows students to simultaneously participate in training during the regular academic semester.
- Training Outcomes: Earn a GIC Certificate and a mentor letter of recommendation to boost your resume.
- Guaranteed Placement: Secure a reserved slot through GIC's professional coaching and background verification process.
New Media Operations
Training Objective:
Responsible for social media content planning, publishing, and interaction management; analyze data metrics to increase user activity and brand influence.
Target Majors:
Communications, Marketing, Media, Information Management, or related fields.
Training Duration:
Approximately 1 month.
AE (Account Executive)
Training Objective:
Responsible for interfacing with client requirements, alongside project execution and coordination to ensure advertising or PR campaigns are successfully launched.
Target Majors:
Marketing, Communications, Advertising, Public Relations, or related fields.
Training Duration:
Approximately 1 month.
Media Planning
Training Objective:
Responsible for media strategy planning, ad placement execution, and performance analysis to enhance brand visibility and promotional effectiveness.
Target Majors:
Communication, Marketing, Media, Public Relations, or related fields.
Training Duration:
Approx. 1 month.
Brand Strategy
Training Objective:
Formulate brand positioning and strategies; analyze markets and competing products; plan brand campaigns and communication initiatives.
Target Majors:
Marketing, Business Management, Public Relations, Communications, or related fields.
Training Duration:
Approximately 1 month.
Public Relations (PR)
Training Objective:
Responsible for formulating brand PR strategies, maintaining media relations, and planning events to enhance brand image and awareness.
Target Majors:
Public Relations, Communication, Marketing, Media-related fields, or related disciplines.
Training Duration:
Approx. 1 month.