RedNote (Xiaohongshu) mentor
PlaXies Lab Program
The Best Choice for Accumulating Practical Hands-On Experience and Capability
Company Profile
Established in 2013, Xiaohongshu (also known as RED) is a prominent Chinese social media and e-commerce platform that integrates user-generated content (UGC) with shopping experiences. The platform focuses heavily on lifestyle sharing, cosmetics, fashion, and travel, encouraging users to publish reviews, advice, and tips while seamlessly providing built-in e-commerce purchase capabilities. By leveraging big data analytics and community operations, Xiaohongshu precisely matches user needs to form a complete closed-loop of content and commerce, assisting brands with promotions and guiding trends among young consumer segments. It stands as an important representative of Chinese new media and social commerce.
Training Content
The program utilizes a Project-Based Learning (PBL) simulation model, led by active, in-service mentors from the relevant field/industry to guide students through practical exercises.
Training content is highly customized, adjusting to each student’s learning pace and academic background to guide them along their own unique career path!
GIC Training Advantages
- Online Training: Flexible scheduling allows students to simultaneously participate in training during the regular academic semester.
- Training Outcomes: Earn a GIC Certificate and a mentor letter of recommendation to boost your resume.
- Guaranteed Placement: Secure a reserved slot through GIC's professional coaching and background verification process.
Brand PR (品牌PR)
Training Objective:
Responsible for formulating brand public relations strategies, maintaining media relations, and planning events to enhance brand image and awareness.
Target Majors:
Public Relations, Communications, Marketing, Media, or related fields.
Training Duration:
Approximately 1 month.
User Research
Training Objective:
Analyze user behavior and needs, design surveys and tests, and provide recommendations for product improvements to optimize user experience.
Target Majors:
Psychology, Human Factors Engineering, Information Management, Interactive Design, or related fields.
Training Duration:
Approximately 1 month.
Operations
Training Objective:
Responsible for platform content planning, community management, data analysis, and promotional campaigns to increase user activity and brand exposure.
Target Majors:
Marketing, Communications, Media, Information Management, or related fields.
Training Duration:
Approximately 1 month.